“Wellness Begins With What We Eat!”
Welcome to Pay the Farmer Not the Pharmacy, by Meera and Ashok Vasudevan, who bring over 50 years of expertise as pioneers in the plant-based and natural food industry.
Through their insightful podcast series, they share evidence-based tips and tricks to unlock the magic in your kitchen, boosting digestion, gut health, immunity, and affordable wellness.
Recipes
Explore our collection of wholesome recipes designed to make healthy eating both delicious and achievable.
Podcast
Meera and Ashok Vasudevan as we explore how the right food choices can be your most powerful ticket to a healthier, happier you.
Blog
Explore connection between food and well-being. This blog is your treasure trove of insights, tips, and delicious discoveries for a healthier you.
DID YOU KNOW?
The Doctor, the Pharmacist and Medicine actually reside in your kitchen.
The pharma industry depends on phytonutrients found in plants for drug discovery. More than 40% of all drugs in allopathic pharmaceuticals comes from phytonutrients in plants.
The top 20% prescription drugs in the US whether they are injections, tablets or capsules come from phytonutrients.
Our Food Is Our Medicine and Our Medicine is Our Food
Uncover the amazing world of edible plants that make up our everyday food, what they contain, how we vary them and how we cook them.
Demystify food complexities, untangle from contradictory messages about food and get an understanding of the impact of food on our overall well-being.
The Golden Triangle
Deconstructing Food. Constructing Wellness.
The Golden Triangle serves as a foundation in understanding food. It looks at food from three dimensions.
Food Groups - such as grains and lentils, fruits and vegetables, herbs and spices, seeds and nuts Nutrition and nutrients- From Macro nutrients such as carbohydrates, proteins, fats and fiber,.
Micro nutrients such as minerals and vitamins as well phytonutrients which are plant based bioactive compounds like lycopene in tomatoes and beta canoveves in carrots.
Wellbeing - An understanding of role of food in our physical, emotional and mental wellbeing.
